The Brutalist Blueprint for Modern Marketing

1) Position Before Promotion

Write a single commercial promise your brand can own. Name the audience, the pain, and the outcome in one sentence. Then stack three proof pillars under it: a number, a demonstration, and a customer voice. When ad, landing page, and email echo the same promise, you pay less per conversion because the story does the heavy lifting.

2) Architect the Full Journey

Map the path from first impression to first value. Top of funnel earns curiosity with a vivid before/after. Mid funnel removes doubt with comparison charts, trial experiences, and social proof. Bottom funnel reduces friction with clear pricing, delivery, and risk reversal. Treat each step as a relay handoff, not a silo.

3) Make Creative Modular

Break assets into interchangeable blocks: hook, problem, proof, offer. Remix, don’t rebuild. Keep the winning hook and rotate proofs underneath it—testimonial, metric, or demo clip—so freshness stays high while message-market fit remains intact. Mirror the ad headline on the landing page to preserve scent.

4) Instrument for Decisions, Not Decoration

Track inputs (CTR, CPC, frequency) and outcomes (CVR, CAC, payback, contribution margin). Review by cohort to separate creative decay from seasonality. Annotate every launch and site change. If curiosity metrics climb while payback worsens, you optimized clicks, not quality.

5) Operate on a Weekly Cadence

• Ship: three new concepts, one landing variant, one lifecycle touch.
• Cull: pause the bottom quartile by cost per result and rising frequency.
• Scale: reallocate to winners within CAC and payback guardrails.
• Log: keep a one-page changelog; progress compounds when memory is external.

6) Retention Multiplies Acquisition

Onboard to a quick win in 24–48 hours. Educate toward the next milestone. Invite advocacy at the moment of peak value. As lifetime value rises, more channels become profitable and experimentation widens without breaking unit economics.